Small But Perfect x Impact Hub Lisbon
How to create a 3D generative NFT collection with multilayered utility and community incentives?
The challenge:
The explosive popularization of NFTS in just a few months opened the playing field to digital artists and also to the possibility of financing projects independently. The NFTs are not only able to achieve something that digital art has been seeking for decades, validating digital media in the traditional art market, but also brought a new way of distributing the value and ownership of those projects among community members.
As a way to reward early community members and express the brand through a digital artistic project, we created a generative art collection that enabled us to increase the interest in Anitya and supplemented it with tiered benefits.
Our approach:
The explosive popularization of NFTS in just a few months opened the playing field to digital artists and also to the possibility of financing projects independently. The NFTs are not only able to achieve something that digital art has been seeking for decades, validating digital media in the traditional art market, but also brought a new way of distributing the value and ownership of those projects among community members.
As a way to reward early community members and express the brand through a digital artistic project, we created a generative art collection that enabled us to increase the interest in Anitya and supplemented it with tiered benefits.
The key insight:
The explosive popularization of NFTS in just a few months opened the playing field to digital artists and also to the possibility of financing projects independently. The NFTs are not only able to achieve something that digital art has been seeking for decades, validating digital media in the traditional art market, but also brought a new way of distributing the value and ownership of those projects among community members.
As a way to reward early community members and express the brand through a digital artistic project, we created a generative art collection that enabled us to increase the interest in Anitya and supplemented it with tiered benefits.
The outcome:
A collection of 11,500 unique generative art NFTs, Life Forms 001, encapsulating Anitya's central thesis of existential impermanence. Each NFT is a vibrant offspring and a fragment of a certain combination of shape, texture and color – holding unique data of the whole system.
A reliable launch program, with the first objective of creating a healthy community, followed by the establishment of common benefits - both for the members and for the project - and finally raising the necessary funding to continue developing Anitya.